Back
in 1967, the art world was astounded by the announcement that the
National Gallery of Art in Washington had acquired Ginevra de’
Benci, a fabulous portrait by Leonardo da Vinci.
At
the time, there was not a single recognized da Vinci painting in the
entire Western Hemisphere.
Speculation,
rumors, and questions immediately filled the air, not only in
Washington but in art circles world over.
Where
had this painting come from?
Was
it legitimate?
How
much had it cost?
That
last question was the most puzzling and the most frequently asked. It
was not answered, except by rumor.
Ginevra’s
provenance was the quickest enigma solved. It had been in the private
collection of the House of Liechtenstein, that tiny principality
nestled between Switzerland and Austria. Capital: Vaduz.
Why
had the prince let it go? The answer: money!
Leonardo da Vinci, Ginevra de’ Benci
Ginevra
was painted in Florence in 1474, perhaps paid for by Amerigo de’
Benci to celebrate his daughter’s wedding.
The
portrait is painted on a wood panel. Directly behind her is a juniper
tree. On the reverse da Vinci painted a juniper sprig encircled by a
wreath of laurel and palm. Below the sprig, which suggests the
bride’s name, Ginevra (Juniper), is a ribbon with the words, in
Latin,“beauty adorns virtue.”
The reverse side of Ginevra de’ Benci, with the inscription, in Latin, “beauty adorns virtue.”
It
is thought the painting originally was larger, with the comely lady’s
arms and hands showing. Sometime in its centuries the bottom of the
painting became damaged and was cut off.
After
its acquisition, Ginevra was reframed by Kulicke frames in New
York. (I later used Kulicke to frame some paintings, but that’s
a different story.) Because Ginevra had original da Vinci work
on both sides of the panel, it had to be framed and displayed in a
free-standing presentation in the National Gallery so that visitors
could walk around it and marvel at both front and back.
The
Jeppsons were among the first to crowd into the museum and see the
suddenly celebrated painting. I have seen it many times, and I have
seen da Vinci’s Mona Lisa many times in the Louvre.
Given a choice, without hesitation, I’d take Ginevra over
the Paris painting. Ginevra is that enticing.
The
third question, how much had the painting cost, went unanswered.
Speculation ran rampant. The breathtaking rumor was that the National
Gallery had laid out $5 million, but no painting had ever
fetched such a price.
That
much seemed scandalous.
Eventually,
the museum confirmed: with a grant from the Ailsa Mellon Bruce Fund,
it indeed had paid $5 million for the painting.
The
art world blinked and supposed that no other painting would ever sell
for so much.
As
I wrote in a previous Moments (“$20 for a Renoir”), in
mid-June more than 30 years ago I sat in the steaming Galliera Palace
auction house in Paris and watched six tiny oils by Pierre August
Renoir (1841-1919) knocked down for nearly half a million dollars.
The best of the six cost the buyer about $80,000.
I
came back the next day to bid on a painting for a friend. The auction
room was jammed to watch the bidding for another small Renoir
measuring only 18 x 15". I thought it was a weak example of the
painter’s work. The winning bid: about $325,000.
As
soon as the hammer came down the room broke into wild applause! Even
though that amount did not approach what had been paid in the private
sale a dozen years earlier for Ginevra, the price was an
auction record.
This
record became progressively broken. The world became wealthier.
Inflation marked the economy. Rich collectors emerged. So did
speculators. The quantity of fine paintings steadily diminished, as
works of art went into public collections and off the market.
Soon,
million-dollar figures became common. Then ten-million-dollar prices.
The Japanese became big, big buyers. They faded, to be supplanted by
Middle East collectors, Chinese, and dot.com billionaires.
In
1990, Renoir’s At the Moulin de la Galette sold for
$78,100,000 at a Sotheby’s auction. Who knows how much higher
other Renoirs may have fetched in private sales? Of course the
average Renoir sells for a whole lot less, but often in the millions.
Three
years ago I compiled this list of some notable auction sales:
$106,500,000 Pablo Picasso, Nude, Green Leaves, and Bust
104,300,000 Alberto Giacometti, Walking Man I
104,100,000 Pablo Picasso, Boy With a Pipe
100,000,000 Andy Warhol, Eight Elvises
95,200,000 Pablo Picasso, Donna Maar With Cat
86,300,000 Francis Bacon, Triptych
82,500.000 Vincent Van Gogh, Portrait of Dr. Gachet
80,400,000 Claude Monet, Le Bassin aux Mymphéas
80,000,000 Jasper Johns, False Start
78,100,000 Pierre-August Renoir, Bal de la Moulin....
These
figures include auctioneers’ fees, but they do not include
sales taxes or fees paid to intermediary bidders,who may be
working for the purchaser.
The
list goes on. Sometimes, like the sale of Ginevra, private
sales eclipse auction figures. Private sales are harder to document,
but at the time I compiled the above auction roster, these private
sales had been made:
$140,000,000 Jackson Pollack, No. 5,1948
137,500,000 Willem de Kooning, Woman III
135,000,000 Gustav Klimt, Portrait of Adele Block-Bauer
The
all-time auction record was set on May 11 at Christie’s, when
Picasso’s Les Femmes d’Angers/The Women of Angers,
sold for $179,000,000!
Pablo Picasso, The Women of Angers
Eventually,
word leaked out and then was confirmed that the buyer was the former
Prime Minister of Qatar.
Christie’s
gross auction sales for the week exceeded one billion dollars. That,
too, was an all-time record for any auctioneer.
The
Picasso was not the only important painting acquired by the
binge-buying, oil-rich splurgers from Qatar. In private sales, in
2012 the royals picked up Cezanne’s Card Players for
$250,000,000.
While
the the Picasso was being knocked down last month for a mere
$179,000,000 at auction, the former Prime Minister was acquiring, in
a private transaction, a Gauguin, Nafea Faa Ipoipo/When Will You
Marry, for $300,000,000.
For
the moment, that sits atop the mountain as the highest price ever
paid for a work of art.
Paul Gauguin, Nafea Faa Ipoipo/When Will You Marry?
About
a dozen years ago a Japanese documentary television producer appeared
on doorsteps in Potomac, Maryland, to interview me.
Arranged
by a New York TV consultant, they had come because of a chapter in my
book The Fabulous Frauds that told a complicated story about
the theft of the Mona Lisa from the Louvre and a purported
gang of counterfeiters who were trying to sell the “genuine”
painting on the black market. My interview turned into a 12-part
series of short programs on Japanese television.
At
the end of filming, the Japanese producer turned to me and asked, “If
the painting came to auction today, what would it fetch?”
Mona
Lisa might be the most famous painting in the world.
When
I replied, “One hundred million dollars,” he threw up his
hands in total disbelief, even though this was at a time when his
countrymen were bidding lots of money for Impressionist and
Post-impressionist pieces.
If
I were asked that today, my reply might be a billion dollars. You can
see why.
Lawrence Jeppson is an art consultant, organizer and curator of art exhibitions, writer, editor
and publisher, lecturer, art historian, and appraiser. He is America's leading authority on
modern, handwoven French tapestries. He is expert on the works of William Henry Clapp, Nat
Leeb, Tsing-fang Chen, and several French artists.
He is founding president of the non-profit Mathieu Matégot Foundation for Contemporary
Tapestry, whose purview encompasses all 20th-century tapestry, an interest that traces back to
1948. For many years he represented the Association des Peintres-Cartonniers de Tapisserie and
Arelis in America.
Through the Smithsonian Institution Traveling Exhibition Service, the American Federation of
Arts, the Museum of Modern Art, and his own Art Circuit Services he has been a contributor to
or organizer of more than 200 art exhibitions in the United States, Canada, Japan, and Taiwan.
He owns AcroEditions, which publishes and/or distributes multiple-original art. He was co-founder and artistic director of Collectors' Investment Fund.
He is the director of the Spring Arts Foundation; Utah Cultural Arts Foundation, and the Fine
Arts Legacy Foundation
Lawrence is an early-in-the-month home teacher, whose beat is by elevator. In addition, he has spent the past six years hosting and promoting reunions of the missionaries who served in the French Mission (France, Belgium, and Switzerland) during the decade after WWII.